Hi! I'm Brock.
I help guys create homes, habits, and wardrobes they actually enjoy. Get my weekly newsletter for practical tips, tested recommendations, and the occasional dad joke.
2025 Favorites, Getting Older & Smart Casual Style
2025 Favorites, Getting Older & Smart Casual Style Also, "Nice watch" by Brock McGoff Hello again! I hope your week is going well so far. In today's email: Favorite things of 2025 On getting old Smart casual style "Nice watch" Let's dive in ππΌ π«Άπ» 2025 Favorites Might do a whole video about this, but I wanted to share some of the best things I tried in 2025, in no particular order: π Hoka Gaviota 5 - stable, cushioned sneakers for everyday casual wear and/or - running; I tried a bunch of shoes...
Rules for Living, Last Minute Deals & Incredible Science Fiction
Rules for Living, Last Minute Deals & Incredible Science Fiction Plus, women in menswear by Brock McGoff Hello again! I hope your week is going well so far. In today's email: Rules for living A few more deals Fiction you should read Wanting vs. having Women in menswear Let's dive in ππΌ βπ» Rules for Living Call your mom. Wear a seatbelt. Don't gamble. When you tip, tip well. Get to know your neighbors. Here are 17 "rules for life" according to one 40 year old guy's totally subjective...
Shorter Guy Clothes, New Tudor & Sales Short List
Shorter Guy Clothes, New Tudor & Sales Short List Plus, some relaxing men's fashion by Brock McGoff Hello again! I hope your week is going well so far. In today's email: More shorter guy clothes A new 36mm Tudor Relaxing fashion advice Sale picks (and a reminder) Let's dive in ππΌ π More Shorter Guy Clothes I did a quick review of Abbreviated Apparel a few weeks ago (watch on YouTube). Since then, Mike (the brand's founder) sent over two new items for me to try on. I love them. They're just π€πΌ...
Lightweight Parka, Watch Studies & The Gambling Problem π€
Lightweight Parka, Watch Studies & The Gambling Problem π€ Plus, this guy made an actual lightsaber by Brock McGoff Hello again! I hope your week is going well so far. In today's email: Haven parka quick review Monks in the casino "I dare you..." An actual lightsaber? Skin divers Let's dive in ππΌ βοΈ Haven Logan Parka HAVEN is a Canadian brand that feels like Arcβteryx and Patagonia had a baby who fell in with a streetwear crowd during its teenage years. The Logan Parka is a best-seller from...
Gift Guide, Be a Joiner & Men's Fragrances Explained
Gift Guide, Be a Joiner & Men's Fragrances Explained Plus, a grandma who loves playing pranks by Brock McGoff Hello again! I hope your week is going well so far. In today's email: 2025 Gift Guide Be a joiner Cologne explained Crushed like grapes Practical outfit inspo Let's dive in ππΌ π Holiday Gift Guide If you haven't seen it yet, I just posted my 2025 gift guide: Click/tap to watch on YouTube It covers stocking stuffers, like small EDC gear, and some bigger ticket items β there's something...
My Watch Collection & The Secret Origins of Your Clothes
My Watch Collection & The Secret Origins of Your Clothes Plus, how military and hiking gear turn into menswear by Brock McGoff Hello again! I hope your week is going well so far. In today's email: My updated watch collection Military, hiking and menswear Unprecedented times Comfy fashion Let's dive in ππΌ βοΈ My Watch Collection Here's a fresh look at my current watch collection, along with my philosophy around "collecting" watches: Watch on YouTube What's on your wrist these days? Hit 'reply'...
French Fit Check, Not Using Soap & a Cartoonist To Follow
French Fit Check, Not Using Soap & a Cartoonist To Follow Plus, a centuries old waterproofing technique by Brock McGoff Hello again! I hope your week is going well so far. In today's email: A (kinda) French fit check Men who don't use soap The menswear cartoonist you should follow How waxed canvas works Let's dive in ππΌ π«π· French Fit Check If you saw my latest fit check, you may have noticed this bag (for transparency, the sample was gifted): Coat | Pants | Boots | Bag It's the Musette...
Shorter Guy Clothes, Travel Essentials & Making Watches Fun
Shorter Guy Clothes, Travel Essentials & Making Watches Fun Plus, where "shackets" actually came from by Brock McGoff Hello again! I hope your week is going well so far. In today's email: Travel essentials New clothes for shorter guys Watches should be fun The origin of chore coats Let's dive in ππΌ βοΈ Travel Essentials I just posted a video about the things I always pack when I leave home. From road trips to cross-country flights, these are the essentials. Click or tap here to watch on...
Early Fall Layers & The Guy Who Quit His Job to Make Boots
Early Fall Layers & The Guy Who Quit His Job to Make Boots Plus, three hand-picked articles for your reading list by Brock McGoff Hello again! I hope your week is going well so far. In today's email: A preppy-ish early fall fit Guy who quit his job to make boots Three good reads How the Datejust got its name Let's dive in ππΌ π Early Fall Layers The temp dipped below 80 degrees the other day. I dropped everything and grabbed a lightweight vest (it's kept behind emergency glass like a fire...
A Tiny Flashlight, Rugged Fall Shirts & Some Solid Deals
A Tiny Flashlight, Rugged Fall Shirts & Hand-Picked Deals Plus, my favorite menswear look book right now by Brock McGoff Hello again! I hope your week is going well so far. In today's email: A tiny flashlight The fall shirt I'm hunting for Hand-picked Prime Day deals One lookbook I'm loving right now Let's dive in ππΌ π¦ Recent Pickup Flashlights have come a long way since the days of those old Everyready's that took two D batteries and could double as bludgeons. These were cool, but not...
I help guys create homes, habits, and wardrobes they actually enjoy. Get my weekly newsletter for practical tips, tested recommendations, and the occasional dad joke.