I help guys create homes, habits, and wardrobes they actually enjoy. Get my weekly newsletter for practical tips, tested recommendations, and the occasional dad joke.
Sleeper Wealth & Why You Look Bad In a Suit
Published 9 days ago • 2 min read
Sleeper Wealth, Exercise Habits &
Plus, the most intense shoe salesman ever
by Brock McGoff
Hello again! I hope your week is going well so far.
In today's email:
Sleeper wealth
How to look good in a suit
Your bad things
One intense shoe salesman
Let's dive in 👇🏼
💪🏻 Sleeper Wealth > Stealth Wealth
Forget “stealth wealth.” I think “sleeper wealth” is the move.
You know the guy with the sleeper build? Regular-fit clothes, zero flexing, and then one random pool day you’re like… wait, what?
That’s way more impressive than the guy squeezing into a size too small just to show off his biceps.
This just looks uncomfortable and try hard.
Sleeper build guy doesn’t care. He’s got quiet confidence.
I think we should do the same thing with money.
Sleeper wealth isn’t stealth wealth. Stealth wealth is the plain navy sweater that secretly costs $1,000.
"Stealth wealth" is overrated
Sleeper wealth is a $100 sweater and $900 still sitting in your bank account. Because—hot take—having money is better than spending money.
Honestly, I want sleeper everything. Sleeper intelligence: smart but humble. Sleeper opinions: well-informed but not loud about it. Sleeper relationships: strong marriage, zero need to post about it.
Quiet confidence. Like finding out the nerd is actually ripped under the baggy clothes.
What other “sleeper” categories I’m missing?
🕴 Why You Look Bad In a Suit
If you only wear a full suit 4-5 times a year, it can be an uncomfortable and frustrating experience.
But some men seem so comfortable wearing suits. Some guys wear one every single day!
Brian Sacawa is one of those guys, and he reveals all of his secrets in this video:
I recommend watching this video and trying on the suits you already own.
Do this now, not two weeks before that wedding you're going to this summer.
That way, you'll have plenty of time to make adjustments.
🧑🏻💻 Ask Me Anything
In case you missed last week's newsletter, I'm doing a Q&A on YouTube to celebrate hitting 500k subscribers (here's the last one from a few years back).
So, hit 'reply' and ask me anything style, watches, EDC, content creation, parenthood, or whatever else is on your mind.
I read every email, even if I don't respond. So ask away!
💭 Food for Thought
Take note if you find yourself wondering “Where is my good knife?” Or “Where is my good pen?” That means you have bad ones. Get rid of those.
I present to you: the ripped menswear nerd from above. The guy has this incredibly lived in preppy style, all year round.
He's also in amazing shape, although he rarely shows off his physique (scroll far enough down his feed, and you'll see him knocking out muscle ups like he's in zero gravity).
Got any video ideas for me? Hit 'reply' and share them!
Did you know? HBO's Succession single handedly sparked an obsession with "quiet luxury" (or stealth wealth), driving a measurable increase in consumer interest in high end but logo-less brands like Loro Piana.
*Some of my emails contain affiliate links that can earn me a small commission when used (at no extra cost to you). You don’t have to click these links, but thanks if you do 🙏🏻
Helping guys look good, live well, and skip the BS
I help guys create homes, habits, and wardrobes they actually enjoy. Get my weekly newsletter for practical tips, tested recommendations, and the occasional dad joke.
