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Best of 2025 & How to Let Go of Clothes You Don't Wear


Best of 2025 & How to Let Go of Clothes You Don't Wear

Plus, being rich vs. feeling rich

by Brock McGoff


Hello again! I hope your week is going well so far.

In today's email:

  • Best of 2025
  • New year, old wardrobe
  • Being rich vs. feeling rich
  • ...and more

Let's dive in πŸ‘‡πŸΌ


πŸ† 2025 Favorites

In my latest video, I talk about all of my favorite discoveries of 2025, from clothing and watches to shows and books:

You can watch it right here πŸ‘ˆπŸΌ

What's your #1 best purchase or discovery from last year?

Hit reply and let me know!


πŸ€” New Year, Old Wardrobe

Even though Quitter's Day has come and gone, we're still in that part of the year that feels like a fresh start.

For guys who care about personal style, you may be feeling the urge to clean our your closet. Revamp the old wardrobe. Downsize.

➑️ By the way, I use this reliable "wardrobe cleanse" method 1-2x per year.

And, while you can approach this task logically (e.g., if you haven't worn something in over a year, get rid of it), it might be better to first consider your why.

Otherwise, you may just end up filling your newly minimized wardrobe with new items that don't get any more use than the old ones.

According to this Mr. Porter article:

...the average number of clothes people own has skyrocketed to 150 pieces, even though they wear only 20 per cent of them.

Why is that?

First off, us humans LOVE novelty. We're like gigantic hairless packrats, instinctually seeking out and hoarding new objects to fortify and decorate our oversized dens.

Secondly, and more importantly, we don't think about the significance our old clothes carry.

I almost never dress up anymore. But I'm holding onto 5-6 dress shirts, several suits, 3-4 pairs of dress shoes and a box of neckties.

Why? Because I haven't let that part of my life go yet: the younger, childless menswear blogger, living in a cool city, working in an office, dressing up for fancy events.

In reality, I'm a 41 year old dad who wears t-shirts most days. I have no desire to squeeze my feet into a pair of Oxfords and relearn the half Windsor.

I should hold onto one suit, a couple dress shirts and my most comfortable dress shoes, and say goodbye to the rest.

That's the logical thing to do. But these things aren't logical, they're emotional.

So, next time you clean out your closet, pay attention to how you're feeling. Why are you holding onto certain garments?

And remember that it's okay to let things go and even to mourn a part of your life that's passed.

And again, this Mr. Porter article is worth reading before you start your next wardrobe refresh.



πŸ’­ Food for Thought

Being rich is based on numbers. Feeling rich is based on how rich your neighbor is.
–Shaan Puri

🀳🏼 Who I'm Following

​@regis.guyot​

I'm gonna be honest: I have no idea who this guy is.

I came across his profile via another newsletter and was immediately intrigued by the "most interesting man in the world" vibes.

I often get asked about style inspo for older gents. Well, this is how I'd like my personal style to age.


🍟 Snacks

Here are some hand-picked digital tapas for your viewing pleasure:

Got anything for me? Hit 'reply' and send your best stuff...


πŸ˜‚ Comic Relief


In Case You Missed It πŸ‘€

Here are my most recent videos:

Got any video ideas for me? Hit 'reply' and share them!


​
​Did you know? One wardrobe study found women’s closets range up to about 308 items while men’s top out near 162, with averages around ~120 for women and ~80 for men. That's a lot of clothes!

Until next time,

Brock

​

*Some of my emails contain affiliate links that can earn me a small commission when used (at no extra cost to you). You don’t have to click these links, but thanks if you do πŸ™πŸ»

600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246
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Hi! I'm Brock.

I help guys create homes, habits, and wardrobes they actually enjoy. Get my weekly newsletter for practical tips, tested recommendations, and the occasional dad joke.

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