Hi! I'm Brock.
I help guys create homes, habits, and wardrobes they actually enjoy. Get my weekly newsletter for practical tips, tested recommendations, and the occasional dad joke.
Get In the Water, How to Be Cool & A Few Snacks
Get In the Water, How to Be Cool & A Few Snacks Plus, who I'm following right now by Brock McGoff I need a quick favor! I switched to a new email provider, and some subscribers aren’t getting my emails. If you’re reading this, can you please hit ‘reply’ and let me know that you got it? If this email landed in your spam or promotions folders, can you move it to your primary inbox and mark it as “not spam”? In Gmail, drag this email from your “Promotions” tab to your “Primary” tab. Thanks for...
New "90s" Jeans, Perfect Watch Size & Old Timey Fashion
New "90s" Jeans, Perfect Watch Size & Old Timey Fashion Also, a better way to organize your closet by Brock McGoff My friend, Happy Wednesday* In today's issue: Fit check for those Abercrombie jeans I mentioned last week How to find the right watch size for your wrist Did people in the past dress better? Are we gonna go back to skinny jeans or what? ...and more! *Maybe it's a horrible Wednesday. I have no idea how you're doing, to be honest. Hit reply and let me know 👋🏼 ⌚️ Watch Size...
How to make friends (as a busy adult man)
Brock McGoff Making Friends, Buying Jeans & Who I'm Following Right Now This week, I want to focus in on friendship. Don't worry, I still have some snacks for ya down below ;) But the meat and potatoes of today's email is about making friends. Specifically, making friends as an adult man. An adult man with a family and a job and financial obligations, and maybe a few hobbies to boot! Back in the day... Back in the day, you'd collect a handful of close friends during the first 20 years of your...
My Laptop Bag, Tiny Experiments & A Tip for New Dads
My Laptop Bag, Tiny Experiments & A Tip for New Dads Plus, what's in my shopping cart right now... Brock McGoff Issue #5 Happy Wednesday! I’m writing this at 30,000 feet over Kentucky, on my way home from celebrating my baby sister’s 30th birthday in Virginia. It was one of those epic weekends, which are few and far between these days. We had an awesome time! Also, I’m tired. Also, flying alone is a luxury I totally took for granted before having kids. Also, this 👇🏼 ✨ Recent Pickup I’ve...
EDC Upgrade, Cost Per Wear & My Favorite Socks
EDC Upgrade, Cost Per Wear & My Favorite Socks Plus, my favorite "dadfluencer" right now 🔑 A Small (But Mighty) EDC Upgrade Keys are the bulkiest, most unruly part of everyday carry. For years, I’ve carried my keys on a carabiner that attached to a belt loop. This WESN carabiner was my daily carry for years. The problem is, many bottoms — think drawstring shorts — don’t have belt loops. I searched high and low for a solution and finally found this cool little carabiner/pocket clip combo. It’s...
Wearing Sandals, Casio Wrist Check & Easy Mode
Wearing Sandals, Casio Wrist Check & Easy Mode Plus, what I'm watching/reading right now 🩴 “Real men don’t wear sandals” I hear this all the time, mostly from anonymous internet trolls, but sometimes IRL too. “I don’t want to see another man’s feet!” Sir, thou doth protest too much. Anyway, if a guy is grossed out by his own feet, the solution isn’t to hide them forever. The solution is to have better feet, and that’s really easy. You see, men’s feet aren’t much different from women’s feet....
Favorite Shorts, Discount Sneakers & Wake Up Calls
Favorite Shorts, Discount Sneakers & Wake Up Calls Plus, what's in my shopping cart right now... 🩳 Recent Pickup As an east coast guy who was lured out to the scorching hot Sonoran desert by a beautiful and mysterious woman, I pretty much live in shorts from May to September. Me from May to Sep My western European complexion simply didn’t evolve to tolerate this kind of heat. So yeah…shorts. These days, I gravitate toward shorts with a bit of stretch in the waistband. Think drawstrings, not...
Hot Weather Style, Neo-Vintage Watches & ChatGPT Hacks for Busy Dads
Hot Weather Style, Neo-Vintage Watches & ChatGPT Hacks for Busy Dads Plus, my favorite Instagram account for #fitspo right now... 🩳 My Summer Uniform It’s stupid hot where I live. Like 100+ every day. I’m living in shorts, t-shirts and either sneakers or sandals. Yeah, I have polos and camp collar shirts for date nights, etc. But my daily uniform is super casual, comfy and cool. Here are 12 examples from the past 2 weeks. ⌚️ Wrist Check I recently sold off a few watches that weren’t getting...
Gift ideas + favorite tees 🎅👕
Happy Monday! What did you do this weekend? Hit 'reply' and let me know. I know you're getting bombarded with holiday deals right now. Just a friendly reminder that you don't have to buy anything. You can simply opt out of the whole ordeal. But, if you are looking for the perfect gift for a special someone (or yourself), today is a good time to get it since everything is on sale. To that end, here are two videos I recently published that might help: 17 Gift Ideas for Guys (and What NOT To...
Dad style
Happy Monday! What did you do this weekend? Hit 'reply' and let me know. I've been sick for like 2 weeks 🤒 One of the hardest parts about being a parent is that you can't take any time off when you're sick. You're still on duty 24/7. Want to know something else that changed when I became a dad? My clothes. Here's how my style has slowly changed over the last 2-3 years to prioritize comfort (without going full sweatpants-and-flip-flops-in-the-grocery-store). Tap to watch on YouTube or...
I help guys create homes, habits, and wardrobes they actually enjoy. Get my weekly newsletter for practical tips, tested recommendations, and the occasional dad joke.