Hi! I'm Brock.
I help guys create homes, habits, and wardrobes they actually enjoy. Get my weekly newsletter for practical tips, tested recommendations, and the occasional dad joke.
Jeans-Free Outfits & The Secret to Happiness
Jeans-Free Outfits & The Secret to Happiness And one shredded dad by Brock McGoff Hello again! I hope your week is going well so far. In today's email: No jeans, no problem Secret to happiness (really) Shredded dad The best James Bond Let's dive in ππΌ π No Jeans Outfit Ideas Jeans are a wardrobe staple for good reason, and there's nothing wrong with wearing them every day. But if you want to get more mileage out of your other pants (chinos, trousers, cords), you have to actually wear them. My...
Sleeper Wealth & Why You Look Bad In a Suit
Sleeper Wealth, Exercise Habits & Plus, the most intense shoe salesman ever by Brock McGoff Hello again! I hope your week is going well so far. In today's email: Sleeper wealth How to look good in a suit Your bad things One intense shoe salesman Let's dive in ππΌ πͺπ» Sleeper Wealth > Stealth Wealth Forget βstealth wealth.β I think βsleeper wealthβ is the move. You know the guy with the sleeper build? Regular-fit clothes, zero flexing, and then one random pool day youβre likeβ¦ wait, what?...
New Year, New Meh? Here's How to De-Bog Yourself
New Year, New Meh? Here's How to De-Bog Yourself Plus, seek more awe by Brock McGoff Hello again! I hope your week year is going well so far. In today's email: How to de-bog yourself Seek more awe Ask me anything Accessible interior design Women, explained Let's dive in ππΌ π§π»βοΈ How to De-Bog Yourself It's January. You're either fired up right now, bursting at the seams with exciting resolutions and full of fresh new year energy. Or... you're feeling a bit blue. Low mojo, if you will. New...
Are these really the BEST t-shirts? Plus, ask me anything ππ»ββοΈ
Are these really the BEST t-shirts? Plus, ask me anything ππ»βοΈ Also, what's the deal with slub cotton? by Brock McGoff Hello again and happy new year! I hope you had were able to relax and enjoy the weird limbo between Christmas and New Year's. The purgatory period that is Dec 26 to Jan 2 I sometimes have trouble getting back into the swing of things come January. Best to ease into it, if you ask me. No hardcore resolutions or new gym memberships this week. But I do have a new video for you...
Merry Christmas Eve & Thank You ππ»
Merry Christmas Eve & Thank You ππ» Just a quick note today by Brock McGoff Hello again! I hope you're off work, surrounded by friends and family, eating guilt free cookies, nursing a boozy cocktail (optional) and wearing your thickest sweater (I'm wearing this one right now). I traveled north with my wife and kids to celebrate Christmas with the in laws. We're hoping for snow, but so far it's just rainy. On the drive up, our windshield took a hit from tiny but powerful rock, and the whole...
Year In Review, Last Minute Gifts & Flying In Style
Year In Review, Last Minute Gifts & Flying In Style Plus, the "no matter what" habit by Brock McGoff Hello again! I hope your week is going well so far. In today's email: Year in review Last minute gifts Flying in style No matter what Thoughtful design Let's dive in ππΌ π Year In Review Back when I first started blogging, I'd publish monthly and quarterly income reports. They were sort of like behind the curtain board meetings for readers who were interested in the business end of things....
2025 Favorites, Getting Older & Smart Casual Style
2025 Favorites, Getting Older & Smart Casual Style Also, "Nice watch" by Brock McGoff Hello again! I hope your week is going well so far. In today's email: Favorite things of 2025 On getting old Smart casual style "Nice watch" Let's dive in ππΌ π«Άπ» 2025 Favorites Might do a whole video about this, but I wanted to share some of the best things I tried in 2025, in no particular order: π Hoka Gaviota 5 - stable, cushioned sneakers for everyday casual wear and/or - running; I tried a bunch of shoes...
Rules for Living, Last Minute Deals & Incredible Science Fiction
Rules for Living, Last Minute Deals & Incredible Science Fiction Plus, women in menswear by Brock McGoff Hello again! I hope your week is going well so far. In today's email: Rules for living A few more deals Fiction you should read Wanting vs. having Women in menswear Let's dive in ππΌ βπ» Rules for Living Call your mom. Wear a seatbelt. Don't gamble. When you tip, tip well. Get to know your neighbors. Here are 17 "rules for life" according to one 40 year old guy's totally subjective...
Shorter Guy Clothes, New Tudor & Sales Short List
Shorter Guy Clothes, New Tudor & Sales Short List Plus, some relaxing men's fashion by Brock McGoff Hello again! I hope your week is going well so far. In today's email: More shorter guy clothes A new 36mm Tudor Relaxing fashion advice Sale picks (and a reminder) Let's dive in ππΌ π More Shorter Guy Clothes I did a quick review of Abbreviated Apparel a few weeks ago (watch on YouTube). Since then, Mike (the brand's founder) sent over two new items for me to try on. I love them. They're just π€πΌ...
Lightweight Parka, Watch Studies & The Gambling Problem π€
Lightweight Parka, Watch Studies & The Gambling Problem π€ Plus, this guy made an actual lightsaber by Brock McGoff Hello again! I hope your week is going well so far. In today's email: Haven parka quick review Monks in the casino "I dare you..." An actual lightsaber? Skin divers Let's dive in ππΌ βοΈ Haven Logan Parka HAVEN is a Canadian brand that feels like Arcβteryx and Patagonia had a baby who fell in with a streetwear crowd during its teenage years. The Logan Parka is a best-seller from...
I help guys create homes, habits, and wardrobes they actually enjoy. Get my weekly newsletter for practical tips, tested recommendations, and the occasional dad joke.