Get In the Water, How to Be Cool & A Few Snacks

Plus, who I'm following right now

by Brock McGoff

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Thanks for your help! Okay, on to todays’ letter…

🌊 Get in the Water

Those of us in the Northern Hemisphere are sliding into the dog days of summer.

But there’s still plenty of time for beach trips, lake house hangs, river floats and poolside BBQs.

Here’s a reminder for whoever needs it:

Whenever life presents you with an opportunity to jump in a body of water, do it.

A pool, lake, the ocean, a waterfall…even just a river or lake that you’re used to

You must get in.

Temperature doesn’t matter. In fact, cold is good.

Sometimes you need to shock the lizard brain. Remind your body that you are, in fact, an animal whose ancestors roamed the earth and hunted megafauna for sustenance.

Even if only for a few seconds, jump in.

I guarantee you’ll feel fantastic afterward, or your money back.

💭 Food for Thought

😎 How to Be Cool

Are some people just born “cool”? Is being cool something anyone can learn?

Well, a bunch of social scientist nerds tried to nail down an objective definition of the word, and they came up with the following attributes:

1. extroverted
2. hedonistic
3. powerful
4. adventurous
5. open
6. autonomous

If those don’t sound like you, don’t worry. There are different flavors of cool.

You don’t have to be an extrovert or a pleasure-seeking rebel.

A quiet, calm, self-assured guy who’s comfortable with his personal philosophy about how to live is definitely cool.

In other words, authenticity is cool. Trying to be something you’re not isn’t.

​Mr. Porter has a good write up on the topic. Do you agree with their take?

🤳🏼 Who I’m Following

​@theessentialman​ Peter Nguyen is a high end personal stylist from NYC. In terms of lifestyle and aesthetic, I share very little in common with Peter. Despite that, I find his content inspiring in an aspirational way. It quietly nudges you to go ahead and buy that slightly unreasonable luxury accessory you’ve been eyeing, or to get dressed up and go sit at a fancy bar alone, see what happens. Go check him out!

In Case You Missed It 👀

Here are my most recent videos:

• ​Why aren't shoes shaped like feet?​
• ​Is your watch too big for your wrist?​
• ​Who checks your mail?​
• ​A New Strap for the Seiko SKX013​
• ​12 More Home Upgrades That Improve Everyday Life​

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Got any video ideas for me? Hit ‘reply’ and share them!

🍟 Snacks

Here are some bite-sized nuggets for your enjoyment:

• ​The watch size calculator (website)
• ​Gary Sinise posts BTS pics for Apollo 13 anniversary (Reddit)
• ​When companies leak all of your data (YouTube)

Got any internet gems for me this week? Don’t hold out, send me a link!

Did you know? Many guys used to wear belted swim trunks. This was before stretchy performance fabrics were a thing, of course. No elastic waistbands, just soggy belts.

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Maybe they’ll come back some day…

Until next time, Brock ​​​​

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